Shark Studio Rebranding

In light of the company's continuous evolution and the increasing demand for variety and innovation, the need for rebranding arose of Shark Box 72, now called Shark Studio. This process aimed not only to expand the range of training modalities offered but also to align the brand with the company's new brand architecture and reinforce its value proposition.

Rebranding Shark Studio.

Trinus.Co is a holding company operating within the real estate, financial, and technological sectors. With a nationwide presence, it faces the constant challenge of providing an adequate and stimulating environment for its employees. Within this vibrant organizational culture, Trinus.Co has a unique and peculiar way of referring to its employees: the Sharks. This is because it believes itself to be immersed in a sea of opportunities within the Brazilian housing market.

Among the many benefits provided to the Sharks, a standout feature is a dedicated space exclusively for physical exercise within the workplace. This environment not only promotes the health and well-being of employees but also strengthens team bonds and fosters a culture of mutual care and achievement.

Formerly known as Shark Box 72, the name subtly alluded to the Sharks, the crossfit box, and its location (Av. 72, Goiânia-GO). However, in light of the company's continuous evolution and the increasing demand for variety and innovation, the need for rebranding arose. This process aimed not only to expand the range of training modalities offered but also to align the brand with the company's new brand architecture and reinforce its value proposition.

Thus, the Shark Studio emerges, a dynamic and multifaceted space that goes beyond crossfit. With a variety of modalities, flexible schedules, and professional guidance, the Shark Studio stands out as a conducive environment for the comprehensive development of employees. It's not just about improving physical abilities but also about cultivating resilience, self-confidence, and self-esteem—essential elements for personal and professional success.